Michigan Potatoes Announces New Marketing Manager
September 13, 2017
The Michigan Potato Industry Commission (MPIC) is pleased to announce that digital marketing veteran Nate Chesher has joined the team as Marketing Manager. Nate will be responsible for overseeing implementation of the Commission’s marketing strategy - including campaigns, events, digital marketing, and public relations.
“The Marketing Manager position is brand new at MPIC and will provide the capacity for us to continue growing our educational and marketing efforts on the nutritional value of potatoes, particularly those grown in Michigan,” stated Mike Wenkel the organization’s Executive Director. “We are excited to be adding to our team someone with Nate’s background and experience in all aspects of digital media.”
The Michigan Potato Industry Commission continues to expand its efforts to educate and promote Michigan potatoes to consumers, food service professionals and other end users. With Nate’s digital marketing expertise the MPIC plans to develop new and exciting promotions to reach consumers nation-wide and to promote Michigan Potatoes.
A native of Grand Ledge, Nate brings an extensive track record in digital advertising, social media marketing and multimedia. He comes to Michigan Potatoes most recently from Doctor’s Approach Dermatology where he served as Marketing Coordinator. In this role, he was responsible for developing and executing all practice marketing efforts, including overall brand awareness and event marketing. He also has over 10 years of experience in digital media with WILX Media where he was an award-winning producer, winning multiple Michigan Association of Broadcasters and Associated Press awards.